40 min listen
80: What school students think about advertising & how to change perceptions
FromCampaign podcast
ratings:
Length:
29 minutes
Released:
Mar 30, 2022
Format:
Podcast episode
Description
The media agency UM has taken a fresh approach to educating high school students about advertising and media. Campaign was invited to its Futureproof Academy to ask four Springwest Academy students – Rhianna, Lucius, Dilyanna and Koby – what they thought about the industry and whether they would consider a career in it. We also speak to their teacher Emily Chapman about what makes a good outreach programme, and UM's EMEA chief communications and culture officer Alice Archer about what she has learnt. See acast.com/privacy for privacy and opt-out information.
Released:
Mar 30, 2022
Format:
Podcast episode
Titles in the series (100)
How Pixar and the National Theatre tell stories: Pixar's story supervisor Matthew Luhn, National Theatre's head of digital development Toby Coffey and virtual reality director Oscar Raby give their view on the storytelling techniques. by Campaign podcast