On today’s episode, Rachelle Hampton is joined by NPR’s Candice Lim to discuss the online rise of Emma Chamberlain. They discuss her origins as a YouTuber in 2017, how she kept evolving her brand so it never got stale, and why she’s so different from her fellow it girls.

This podcast is produced by Daniel Schroeder, Rachelle Hampton, and Daisy Rosario.

Subscribe to Slate Plus at http://slate.com/icymiplus

Make an impact this Black History Month by helping Macy’s on their mission to fund UNCF scholarships for HBCU students. Go to macys.com/purpose to learn more.
Learn more about your ad choices. Visit megaphone.fm/adchoices