1344: How to Get More from Your PR Agency w/ Meredith L. Eaton

FromB2B Growth

Start listening View podcast show

1344: How to Get More from Your PR Agency w/ Meredith L. Eaton

FromB2B Growth

ratings:

Length:

18 minutes

Released:

Sep 30, 2020

Format:

Podcast episode

Description

In this episode we talk to Meredith L. Eaton, Director of North America at Red Lorry Yellow Lorry. If you want to help your buyers buy the way they want to buy & accelerate your sales process, check out SalesReach.io. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Released:

Sep 30, 2020

Format:

Podcast episode

Titles in the series (100)

A daily podcast for B2B marketers. 4 million downloads and over 2,000 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

Skip carousel

1116: How to Build Your Marketing Function from Scratch w/ Roshan Cariappa: In this episode we talk to , Director of Marketing at . Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: We'll never send you more than what you can read... by B2B Growth
21 min listen
1114: 3 Social Media Lessons from ESPN that Every B2B Marketer Can Use w/ Tyler Dimich: In this episode we talk to , Senior Social Media Manager at . Tyler shares 3 strategies that inform their approach to all social channels at ESPN: 1) Meet followers where they are 2) Use storytelling 3) Humanize the brand Want to get a... by B2B Growth
17 min listen
1118: Is Automated Marketing Turning Your Buyers Off? w/ Lindsay Cournoyer: In this episode we talk to VP of Marketing at . Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: We'll never send you more than what you can read in... by B2B Growth
18 min listen
#ABM 4: 1 Non-Negotiable Every Company Must Have in Order to Nail ABM w/ Ben Coffee: In this 4th episode of the #ABM Series, talks to , Head of Marketing Operations at . Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: We'll... by B2B Growth
18 min listen
#WhyPodcastsWork 14: 4 Stats That Prove Podcasts Are Relevant w/ Logan Lyles: In this episode, Sweet Fish Media’s Director of Partnerships, , discusses why audio content - namely, podcasting - is more relevant than ever. Logan shares his thoughts on Spotify’s $340M acquisition and podcast fatigue. He also covers: i. Why... by B2B Growth
9 min listen
#CX 26: Brand Legacy is a Human Thing (Not a Corporate Thing) w/ Kristy Krueger: In this episode of the #CX series, , Chief Evangelist at BombBomb, talks with , VP of Marketing at about "two truths and a lie" behind a more human approach to building your brand's legacy. Never miss an episode of Ethan's... by B2B Growth
26 min listen
1127: What Do Marketers Really Wish They Could Say to Their CEO w/ Rebecca Kalogeris: In this episode we talk to VP of Sales and Marketing at . If you’re looking for strategic content at scale, we’ve got a hunch Hub & Spoke can help. Head over to HubSpoke.Marketing/Growth to schedule your consultation... by B2B Growth
19 min listen
1119: Is the Talent Shortage Real? w/ Ryan Kohler: In this episode we talk to , Founder and CEO at . Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: We'll never send you more than what you can read in <... by B2B Growth
20 min listen
1126: How To Carve Out Your Path to Marketing Leadership w/ James Winter: In this episode we talk to VP of Marketing at . Thanks to a partnership with Outreach and Sales Hacker our friend Scott Ingram is making the live stream of his Sales Success Summit available for free. This event on October 14th and... by B2B Growth
29 min listen
#BehindTheCurtain 4: Drone-Dropping Employee Offer Letters: In this episode of the #BehindTheCurtain Series, & share conversations and thoughts on what is making us tick here at Sweet Fish Media. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week... by B2B Growth
12 min listen
#DemandGen 2: Stop Romanticizing Marketing: Find the Goal, Measure Results w/ Michael Wilk: In the 2nd episode of the #DemandGen series, speaks with at . Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: We'll never send you more... by B2B Growth
24 min listen
1121: How to Protect Brand Equity and Address Brand Fatigue w/ Geoff Bibby: In this episode we talk to , Vice President of Marketing at . Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: We'll never send you more than what you can... by B2B Growth
15 min listen
1115: 3 Keys to Avoiding the Sales and Marketing Blame Game w/ Amanda Bohne: In this episode we talk to , Vice President of Marketing at . Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: We'll never send you more than what you can... by B2B Growth
18 min listen
#WhyPodcastsWork 13: Why We’re Tripling Down on GaryVee’s Content Strategy w/ Logan Lyles: They say imitation is the greatest form of flattery. So here’s some flattery thrown toward : On this #WhyPodcastsWork episode, — Dir. of Partnerships at — explains we’re using GaryVee’s audio content strategy. What we talked about: Audio... by B2B Growth
9 min listen
#HowToPodcast 11: The 4 Types of Interviews w/ Logan Lyles: On this #HowToPodcast episode, , Director of Partnerships at , shares the 4 types of interviews to use so you never run out of content. The 4 types of interviews include: External guests Internal team members Current customers Solo episodes Want to... by B2B Growth
10 min listen
#H2H 7: Which of the 6 Innovation Archetypes Are You? w/ Carla Johnson: This #H2H segment is an interview hosted by featuring , well-known storyteller, keynote speaker, author and expert on innovation. Carlos & Carla discuss how B2B companies can harness the power of innovation in their people... by B2B Growth
30 min listen
#CX 25: Branding As The Art of Differentiation w/ David Brier: In this episode of the #CX series, , Chief Evangelist at BombBomb, talks with , Chief Gravity Defyer at about branding, differentiation, innovation, and the constant pursuit of a better experience for your customers. Never miss an... by B2B Growth
33 min listen
1132: How to Use Market Driven Messaging to Drive Marketing Results w/ Brennan Mason: In this episode we talk to , Chief Marketing Officer at . Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: We'll never send you more than what you can read... by B2B Growth
19 min listen
#ABM 5: 101 Corporate Gift Ideas (Rapid-Fire Style) w/ Kris Rudeegraap: In this 5th episode of the #ABM Series, shares insight into account based marketing. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: We'll never send you... by B2B Growth
9 min listen
1117: How to Apply Your Core Values to Every Area of Your Employee Lifecycle w/ Christina Luconi: In this episode we talk to , Chief People Officer at . Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: We'll never send you more than what you can read in... by B2B Growth
22 min listen
#B2BWebsites 5: How to Approach a B2B Case Study That Reveals Sensitive or Secure Information w/ Eric Sharp: In the fifth episode of the #B2BWebsites series, , the Founder at , dives into a sometimes tricky marketing situation for B2B companies: Case studies. And more specifically, creating case studies that have both internal and external issues.... by B2B Growth
12 min listen
#CategoryCreation 17: What It's Like to Be a Category Designer w/ Anna Schena and Cassidy Shield: In this episode, we talk to and from Narrative Science about what it's like to go through the category design process. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth... by B2B Growth
44 min listen
1124: Why Do We Still Struggle with Workplace Engagement? w/ Debbie McGrath: In this episode we talk to Founder at . Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: We'll never send you more than what you can read in < 1... by B2B Growth
20 min listen
#B2BWebsites 6: How to Prevent Consumers From Wasting Time on your B2B Website w/ Eric Sharp: In the sixth episode of the #B2BWebsites series, , the Founder at , hits on a problem all B2B Marketers face with their website: preventing consumers from visiting, clicking around, and (gasp!) filling out lead gen forms. What. A. Waste.... by B2B Growth
16 min listen
1120: 3 Approaches to Keep Content Marketing Fresh w/ Neil Morgan: In this episode we talk to Chief Marketing Officer at . Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: We'll never send you more than what you can... by B2B Growth
21 min listen
#DemandGen 3: How to Switch From Salesforce Classic to Salesforce Lightning w/ Susanne Lake: Ready or not! Here comes Lightning. On October 12th Salesforce will be initiating a forced rollout of their new version. To help us better understand the switch-over is , Founder of . In this episode, we discuss: i. Confirming your exact... by B2B Growth
12 min listen
#BehindTheCurtain 6: How to Increase Views Per LinkedIn Post by 23% w/ Logan Lyles: There is a gargantuan opportunity to grow your organic reach on LinkedIn right now. , Director of Partnerships here at , was even courteous enough to run a little test for us. In just two weeks, he saw his views per post rocket up 23%. In this episode... by B2B Growth
9 min listen
1130: How to Create Community and Build Culture Through Wellness w/ Maria Juan: In this episode we talk to VP of Marketing at . Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: We'll never send you more than what you can read in... by B2B Growth
15 min listen
1131: 5 Ways to Use Research to Generate Content at Scale w/ Phil Mobley: In this episode we talk to , Head of Research and Tenant Experience at . Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: We'll never send you more than... by B2B Growth
18 min listen
1125: How Get-Togethers Can Help you Cultivate Your Community w/ Kevin Huynh & Bailey Richardson: In this episode we talk to and , Partners at . Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: We'll never send you more than what you can read... by B2B Growth
29 min listen

More Episodes from B2B Growth

Skip carousel

The MASSIVE Shift in How We Buy Software, with Sam Senior: In this episode https://www.linkedin.com/in/benji-block/ talks to https://www.linkedin.com/in/samuelsenior/ the Co-Founder & CEO at https://www.testbox.com/. 85% of decision-makers have a day one list of software vendors when they're looking to... by B2B Growth
30 min listen
Content Marketing is BROKEN, Here's Why | Media Brands: Today on B2B Growth we launch a brand new content franchise, "Media Brands". In this series of episodes James, Dan, & special guest co-host Tyler Lassard break down the evolution of content marketing and the power of building a Media Brand. In... by B2B Growth
41 min listen
Has Refine Labs Gone Too Far With Paid Content? | Echo Chamber: On this Echo Chamber episode https://www.linkedin.com/in/benji-block/ and https://www.linkedin.com/in/digitalmarketingdan/ discuss The Vault, a new content product from Refine Labs. Is this move toward paid, walled-off content smart? How will it... by B2B Growth
16 min listen
Is PLG Really Right for You? With Courtland Goldengate: In this episode https://www.linkedin.com/in/benji-block/ talks to https://www.linkedin.com/in/courtlandsmith/, the VP of Marketing at Streamlit and a Director of Marketing at https://www.snowflake.com/en/. PLG is everywhere in Saas these days, but... by B2B Growth
30 min listen
Your Mantra for Content Distribution in 2023 | Echo Chamber: On this Echo Chamber episode https://www.linkedin.com/in/jamescarbary/ and https://www.linkedin.com/in/benji-block/ contrast the old and new ways of thinking about content distribution using a post from Mary Keough as the jumping off point.... by B2B Growth
18 min listen
Influencer Marketing in a Recession: Strategies for Success, with Amisha Gandhi: In this episode, https://www.linkedin.com/in/benji-block/ talks to https://www.linkedin.com/in/amishagandhi/, the SVP of Marketing at https://tipalti.com/. We are in a time where organizations are tightening their belts, we’ve seen layoffs, a lot... by B2B Growth
25 min listen
I’m No Longer a SaaS Marketer | Echo Chamber: On this Echo Chamber episode https://www.linkedin.com/in/jamescarbary/, https://www.linkedin.com/in/digitalmarketingdan/, and https://www.linkedin.com/in/benji-block/ discuss the rising tide of conversation on LinkedIn around building Media Brands,... by B2B Growth
16 min listen
Shift Your Go-To-Market Strategy, with Bill Kramer: In this episode https://www.linkedin.com/in/benji-block/ talks to Bill Kramer, VP of Marketing at https://payzen.com/. Discussed in this episode: - Transitioning from MQL's to Qualified Accounts - Pivoting to new ways of measuring marketing success... by B2B Growth
23 min listen
AI is Here to Stay, Now What? | Echo Chamber: On this Echo Chamber episode https://www.linkedin.com/in/jamescarbary/, https://www.linkedin.com/in/digitalmarketingdan/, and https://www.linkedin.com/in/benji-block/ discuss 2 pieces of content on ChatGPT. Alex Hermozi's recent video called... by B2B Growth
25 min listen
Create Market Urgency Utilizing the Heroes Journey with Breene Murphy: In this episode, https://www.linkedin.com/in/benji-block/ talks to https://www.linkedin.com/in/breene-murphy-85915032/, the Vice President of Strategy and Marketing at https://www.carboncollective.co/. Discussed in this episode: - The use of time,... by B2B Growth
19 min listen
Best of 2022: Resonate and Stand Out with Joei Chan: In this best of 2022 episode, https://www.linkedin.com/in/benji-block/ talks to https://www.linkedin.com/in/joeichan/, Director of Brand & Content at https://360learning.com/. As B2B brands we are all looking to resonate and stand out in our... by B2B Growth
41 min listen
The Hottest B2B Brands Going into 2023: In this episode https://www.linkedin.com/in/jamescarbary/, https://www.linkedin.com/in/digitalmarketingdan/, and https://www.linkedin.com/in/benji-block/ discuss the hottest B2B brands right now. Who should we be paying attention to as we go into the... by B2B Growth
21 min listen
Is Airbnb's Success Due to Brand Marketing? | Echo Chamber: Today https://www.linkedin.com/in/jamescarbary/ and https://www.linkedin.com/in/digitalmarketingdan/ throw in their 2 cents on Airbnb's rise to success and the notion that the growth over the past 3 years has come as a result of brand marketing. by B2B Growth
12 min listen
Best of 2022: Vitamins, Painkillers, and the Cure with Mario Paganini: In this Best of 2022 episode, https://www.linkedin.com/in/benji-block/ interviews https://www.linkedin.com/in/mario-paganini/, Head of Marketing at https://www.stord.com/. When it comes to marketing our B2B product/service we desire to position... by B2B Growth
37 min listen
3 Content Marketing Motions and How to Use Them: The past several years talk about content and it’s importance is EVERYWHERE.In this episode https://www.linkedin.com/in/jamescarbary/, https://www.linkedin.com/in/digitalmarketingdan/, and https://www.linkedin.com/in/benji-block/ breakdown the three... by B2B Growth
54 min listen
Is Chris Walker Right About the SEO Decline? | Echo Chamber: Welcome to The Echo Chamber where James, Dan, and Benji throw in their 2 cents on what B2B marketers are talking about on the internet. Today the guys discuss Chris Walker's "war against SEO/SEM". Is this the beginning of the end for google search? by B2B Growth
16 min listen
Best of 2022: How to Structure a Modern Marketing Team with Gaetano DiNardi: In this Best of 2022 episode, Benji talks to Gaetano DiNardi, the VP of Growth at Aura. Discussed in this episode: The 5 distinct Marketing units for optimal business performance Demand capture vs. demand creator How to better measure your... by B2B Growth
29 min listen
Our 2023 Predictions: In this episode Benji, James, and Dan look ahead to 2023 and provide 4 predictions for the year ahead. If you’re hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and... by B2B Growth
31 min listen
Descript, Open AI, & The $550 Valuation by B2B Growth
15 min listen
Best of 2022: 3 Pillars to an Excellent Marketing Strategy, with Mada Seghete by B2B Growth
37 min listen
How Expensive is Building a Media Brand for Your Business? | The Journey by B2B Growth
13 min listen
Walmart Launches Creator Studio | Echo Chamber by B2B Growth
13 min listen
Lessons in Emotional Marketing, with Jeff Biesman by B2B Growth
27 min listen
Can a SaaS Startup Afford to Build a Media Company? | The Journey by B2B Growth
14 min listen
Taking the Marketing out of Content Marketing | Echo Chamber by B2B Growth
20 min listen
Ensuring Product Market Fit, with Lisa Horner by B2B Growth
18 min listen
How To Scale a Media Company Within B2B | The Journey by B2B Growth
16 min listen
The State of Branded Podcasts | Echo Chamber by B2B Growth
20 min listen
5 Elements of Successful Messaging, with Darr Gerscovich by B2B Growth
29 min listen
12 Months of Learnings from B2B Growth in 15 Minutes by B2B Growth
17 min listen

Related podcast episodes

Skip carousel

The Backstory, Present, and Future of Demandbase & ABM by B2B Growth
31 min listen
1222: 3 Elements Your New Marketing Initiative Must Have w/ Reggie Yativ: In this episode we talk to , CRO & COO at . To find the other podcast we recommended in today's episode, check out on Apple Podcasts or wherever you do your listening! Are you getting every B2B Growth episode in your... by B2B Growth
23 min listen
1281: How to Shift to Product-Led Growth (& Why It's Needed) w/ Joe Chernov by B2B Growth
25 min listen
1350: How-to Go From 1k to 10k LinkedIn Followers w/ Daniel Murray by B2B Growth
35 min listen
31. This Gets In the Way of Social Progress: We live in a solgan-drenched society. But have we stopped to consider what slogans really achieve? In this episode, we consider the possibility that our slogans, bumper stickers, and t shirts might actually be a hindrance to really galvanizing our... by Know Better Do Better
27 min listen
FORLOH - Apparel for the Modern Outdoorsmen & Women: In the first part of this Feature, we interview , VP of Marketing of , which stands for “For Love of Hunting.” FORLOH was created for adventurous spirits who enjoy taking a moment to be completely involved in nature. For... by The Story of a Brand
35 min listen
#H2H 13: It's About Relationship & Trust, Not About A Number w/ Dale Dupree by B2B Growth
34 min listen
41. We Need to Talk About Whitesplaining: How can we recognize and address whitesplalining? How can white people be involved, vocal allies without being guilty of whitesplaining? What's the characteristic that sets genuine allies apart? This episode is packed with answers and practical,... by Know Better Do Better
23 min listen
1213: 3 Keys to Lead an Effective Marketing Team w/ Seth Elliott: In this episode we talk to , Chief Marketing Officer at . Resources mentioned: Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast. Check out Casted in... by B2B Growth
28 min listen
Introducing the ‘Selling in Color’ Podcast | Donald Kelly - 1396: We are welcoming the new year with a new podcast entitled, ‘Selling in Color.’ It’s a new podcast designed to help salespeople weather the challenges in the sales world. Looking back The Sales Evangelist podcast started eight years ago... by The Sales Evangelist
15 min listen
1236: 4 Marketing Golden Rules to Live By Every Single Day w/ James Lawrence: In this episode we talk to , Co-Founder at and Author of . Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast. Check out Casted in action at Are... by B2B Growth
23 min listen
1248: How Gratitude Increases Open Rates & Deal Sizes in B2B Sales w/ Jonathan Koo by B2B Growth
18 min listen
1326: How a Billboard & Poem Drove Surprising Results for this B2B Brand w/ Matt Epstein by B2B Growth
23 min listen
317: How To Prospect Into The Enterprise w/ Elric Legloire, SDR Manager at Chili Piper: Elric Legloire is and Enterprise SDR Manager at Chili Piper and Co-founder of the SDR Game Newsletter. He's one of the biggest names in the SDR prospecting game right now. - In this episode, we discuss: - by Millennial Sales
44 min listen
Bart Nollenberger: The Next Generation of Automotive Leaders by The Dealer Playbook
28 min listen
1255: PPC for SaaS Companies: Everything You Need to Know (Part 3 of 3) w/ Dylan Hey by B2B Growth
26 min listen
1267: How to Sell Value (Hint: You May Be Doing It Wrong) w/ David Priemer by B2B Growth
24 min listen
Behind The Scenes at Jay Leno’s Garage: Go behind the scenes at Jay Leno’s Garage with their Director of Marketing. by The Unofficial Shopify Podcast
51 min listen
96. What People of Color Need From Their White Friends (PART 3) Get Good At Repair: I'll teach you a simple practice that will help you navigate conflict in cross-racial friendships. If you're wanting to build healthy, resilient relationships that can hold up to conflict, I've got you covered. Your listen next list: What People of... by Know Better Do Better
20 min listen
Episode #31 S1-EP31 Book More Meetings with Tito Bohrt: Tito Bohrt joins Collin Mitchell in this episode of the Sales Hustle podcast. Tito shares his story on how he got into sales and how passionate he is about sales. In this episode, he talks about building an outbound playbook and some helpful sales takeaways. by Sales Transformation
29 min listen
42. What Is Virtue Signaling & How Do You Avoid It?: Virtue signaling (AKA performative activism) is more common than you realize. How do you recognize it? And what are actions you can take to make sure that your efforts are genuine? Mentioned: Do Slogans Get in the Way of Social Progress? on... by Know Better Do Better
23 min listen
1347: A 3-Part Framework for Customer Listening w/ MJ Peters by B2B Growth
23 min listen
1354: How to Say NO & Accelerate Growth w/ Yoni Tserruya by B2B Growth
26 min listen
1250: 4 Elements Every Content Theme Must Have w/ Rachel Serpa by B2B Growth
23 min listen
270: Dale Dupree: Lessons From The Most Creative Salesperson You’ll Ever Meet: Dale Dupree is the Founder and CEO of The Sales Rebellion, Host of the Selling Local podcast and Inductee in the Sales Hall of Fame (Yes, that's a thing). Formerly, Dale was known as "The Copier Warrior" and was one of the top salespeople in the world ... by Millennial Sales
53 min listen
243: Defending and Building the SDR Profession with Josh Roth: Josh Roth is a legend in the Sales Development world and is a 2X winner of the AA-ISP Top Sales Leader Award. He's currently the Sr. Director Inside Sales at Lob and Co-foudner of SDRDefenders. He was formerly a Sr. by Millennial Sales
44 min listen
1305: The Numbers You Have to Know (to Prove Marketing's Impact) w/ Garrett Mehrguth by B2B Growth
20 min listen
1224: Understanding the Human Brain for Better B2B Storytelling w/ James Soto: In this episode we talk to , Founder & CEO at . The other resource James mentioned: Here's the book James mentioned in today's episode: Here's the book & episode of that mentioned in this episode: To find... by B2B Growth
23 min listen
3 Things Every Seller Needs To Know About The Future of Selling | Donald Kelly - 1493: Where is the future of selling? The future of selling is here. For anyone thinking of joining the professional sales world, or who knows someone who wants to join sales, or knows someone who knows someone (I’m sure you get the idea), this is the... by The Sales Evangelist
18 min listen
Episode #4 S1-EP4 Motivation For Companies with Larry Long Jr: Collins’ guest today is Larry Long Jr. known as LLJ in the sales world. We got to know more about LLJ as he talks about his first sales journey at the age of 13 to becoming a sales professional. In this episode, Collin and Larry talk about the “Why’s”, the Motivation, the Pillars, and so much more to becoming a successful sales professional. This episode is extra special as LLJ has a special treat for everyone at the end of the show. by Sales Transformation
33 min listen

Discover this podcast and so much more

1344: How to Get More from Your PR Agency w/ Meredith L. Eaton

1344: How to Get More from Your PR Agency w/ Meredith L. Eaton

Description

Titles in the series (100)

More Episodes from B2B Growth

Related podcast episodes