In this episode we talk to Armand Farrokh, Director of Sales at Carta. If you like this episode, you'll probably also love... ...these past episodes: 3 Ways to Turn Prospects Into Friends with James Carbary and Logan Lyles How to Sell Value (Hint: You May Be Doing It Wrong) with David Priemer ....and this book: Gap Selling by Keenan Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify. Tired of just hearing our voices? Now you can watch every episode of B2B Growth on YouTube.