In this episode we talk to Colm Shalvey, Head of ABM at TripActions. If you like this episode, you'll probably also love... ...these past episodes: #ABM 13: Amplify Your Voice: Turn Your Entire Company Into Marketers 3 Lessons on Content Distribution (from the Consumption Data of 4M B2B Professionals) Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.