Running a business comes with its fair share of challenges, and there will be times when being an entrepreneur just isn’t fun. The question is, when are those challenges a necessary evil, and when is it time to try something else?   Pivoting in business can be vital for our sanity, but how can we be sure we’re moving into something we’re actually going to enjoy, and is there ever a ‘right’ time to make that move?   In this episode, Founder of Your Personal Tech Fairy, Bev Feldman explains how she went from jewelry designer to marketing technology consultant and strategist (and why she hasn’t looked back since!).   "If your business feels like an uphill battle everyday, consider that it might not be the business you’re supposed to have." -Dana Malstaff   3 Things You’ll Learn in This Episode   Why we need to re-think our identities as business owners Pivoting into a new space can be tough when we’re known for something else. How can we stop letting our previous identities define us so we feel empowered to step into whatever we choose?   How to tell when making a move is a necessity Is there ever a ‘right’ time to try out something new?    The key to knowing when we’re in the right line of work How can we know for sure if we’re in the right business? Does that kind of certainty even exist?   Guest Bio-    Love your business but hate dealing with your email marketing platform? Then you need Bev Feldman -- Your Personal Tech Fairy. Bev helps service-based solopreneurs  to build seamless automations on ConvertKit so that you can save time, have energy to help your clients, and increase opportunities to earn money from your business without using icky-feeling marketing techniques.   To find out more, go to: https://www.instagram.com/your.personaltechfairy  https://www.facebook.com/yourpersonaltechfairy  And for Bev's Email Automation VIP Day, visit http://yourpersonaltechfairy.com/vip