Julie Foster is a motivated, globally minded modern marketer and brand expert. She currently serves as the Vice President of Brand Marketing at EA Sports and has, like most great brands, an awe-inspiring story to go along with her success. Today, Julie talks about navigating and kicking butt in male-dominated fields like sports, tech, and entertainment. She speaks to her affinity for brand building, the dos and don’ts of branding, and the importance of pursuing passion with grit and tenacity. Sam and Julie touch on the subject of finding balance in the chaotic life that accompanies such high-profile jobs. However, it’s not all about the job for Julie, as she shares her thoughts on the importance of leaving a lasting impact on the people around you.