This week, Sam welcomes Caroline & Jake Danehy, co-founders of Fair Harbor, an apparel company that converts plastic waste from the ocean into functional swimwear. Last year, the brother-sister duo was honored for their work in fashion and sustainability with a spot on the coveted Forbes “30 Under 30” list. The siblings talk about their entrepreneurship journey and how they transformed a passionate hobby into a multi-million-dollar brand in a highly competitive industry. Caroline & Jake discuss the dynamic of working together and how each brings a unique perspective and different strengths to the organization. They touch on the impact that COVID-19 had on their overall strategy and provide some best practices for others looking to launch their own sustainability brand. Finally, Caroline & Jake discuss their three-pronged approach to building a culture centered on family.