Where do great ideas come from? From people who have seen the world from a different point of view. That’s what Hayley Berlent says. And she would know. Hayley was born in Potchefstroom, a small town in South Africa. So small, in fact, that it only had one stop light. Later in life, Hayley moved to the United States - New York City, to be specific - where she built a thriving career and became a brand expert. She has worked with organizations like Aetna, Memorial Sloan Kettering, and the YMCA to develop their own brands. Now, she runs her own brand consultancy agency, The Additive Agency.