The secret to a perfect case study is a story. No one will remember stats or numbers but they will remember a good story. The right story at the right time has the potential to change your business, unfortunately the hardest part is collecting those stories. In this episode I go over the system you can use to start collecting these stories today. Watch the Video on Facebook What You’ll Learn: Why you need to have case stories for your business The best methods to start asking for these stories How to use these stories in different parts of your marketing See acast.com/privacy for privacy and opt-out information.