We all know the 80/20 rule but did you know it impacts everything in your business? Once you start looking at your business and even your life with this concept in mind you won’t be able to stop finding parallels. No one knows this better than legendary marketer Perry Marshall. Perry discusses how understanding 80/20 can impact the way you market your business and give you an edge on your competition. What you’ll Learn: Why you shouldn’t be participating in social media all day (are you the chef or just overeating). How punctuated equilibrium relates to your business What you should be reading everyday Connect with Perry: perrymarshall.com See acast.com/privacy for privacy and opt-out information.