Podcasting is the buzzword right now in inbound marketing. Everyone is hopping on the bandwagon to jump in on the fun, but it takes a lot of work to create a great show and stand out. What’s a better alternative? To be a guest on other people’s shows. Tom Schwab has build a business that does just that. If you’ve ever wanted to get in front of a laser targeted audience, there’s no better inbound strategy. And it doesn’t stop there. When you combine the potential for repurposing content, backlinks, and the ability to talk directly to your audience, podcasting has the potential to be a home run for your business.   Reading Now: Mindset | by Carol S. Dweck Favorite Business Book: Thou Shall Prosper | by Rabbi Daniel Lapin Mindset Principle: The growth mindset Business Advice: Build relationships. It’s not about chasing a transaction. Favorite Quote: “What’s ordinary to you is amazing to others.” – Derek Sivers Connect with today’s guest: Interviewvalet.com/TAO - Go here to learn more about Tom and the service he offers    Request to join Ian’s new Facebook Group See acast.com/privacy for privacy and opt-out information.