Have you ever had that experience of meeting someone, and being so glad that they became successful? That’s what it was like meeting Joe. Joe Wicks, otherwise known as The Body Coach, is a health and fitness coach, author, investor and entrepreneur whose reputation exploded after his 15 second recipe videos ‘Lean In 15’ went viral on social media. His first book, named after the series, was a best-selling book in 2015. Lean In 15 has been translated into 18 languages and sold over 1 million copies in its first year. He’s also a Channel 4 television presenter with his own show, has sold over 3 million books overall and has the 2nd best selling cookbook of all time. But life for Joe wasn’t always like this. In this episode of The Diary of a CEO, we discuss Joe’s early-life and how he began his career. We touch upon what constitutes success, dealing with negativity and his genuine ambition to lead a health, fitness and wellbeing revolution.