On this week's episode of The Diary of a CEO, I sit down with Nir Eyal, an Israeli-born American author, lecturer and investor. Nir released his first book in 2014 “Hooked: How to Build Habit-Forming Products” and it became a Wall Street Journal International best seller, with over 200,000 copies sold worldwide.5 years later, Nir has released his second book “Indistractable: How to Control Your Attention and Choose Your Life”. Nir's highly researched and in-depth insight is fascinating and we discussed all about the science of distraction. Nir explains why we’re constantly distracted by things around us, especially social media notifications and how we can break our tech addictions in order to finally get stuff done.I was so enthralled with Nir's advice and I absolutely think you will be able to use some of his suggestions as actions in your every day life. I know I certainly will.