Running flash sales is a great way to bring in a ton of revenue, so it’s something all Boss Moms should consider adding to their business models. Where do we start, and is there a right way to do it?    In times like these, when so many people are uncertain about their financial futures, our best bet is to limit our flash sales to lower-priced items. The only question is, how big can our results be from small sales?    Can sales on low-priced items translate to something bigger?    In this episode, I share why flash sales are the method used by millionaires.    Three Things You’ll Learn in This Episode   Why we should never discount the power of a low-priced productFlash sales on smaller products don’t always sound exciting, but the results can be incredible. Charging between $27 and $47 for something small but useful creates an ‘easy yes’ for customers, and can quickly translate into $10,000 in just one day.   How to add an upsell to ‘easy yes’ products Our customers may be on our websites for a sale, but that doesn’t mean they won’t be interested in other, similar products. Link relevant items on the checkout page and suggest them as add-ons.     How to ensure an ‘easy yes’ really is easyA lower price point makes it easy for customers to agree to, but a complicated product will keep them thinking twice. Make sure ‘easy yes’ products offer simple solutions to very specific problems, like gaining 15 more Instagram followers or making 5 additional sales.