35 min listen
8:[Marketing] The Impact Equation - Chris Brogan| 6 Keys to Pull away from you Competition
From2000 Books for Ambitious Entrepreneurs - Author Interviews and Book Summaries
8:[Marketing] The Impact Equation - Chris Brogan| 6 Keys to Pull away from you Competition
From2000 Books for Ambitious Entrepreneurs - Author Interviews and Book Summaries
ratings:
Length:
25 minutes
Released:
Jun 15, 2016
Format:
Podcast episode
Description
To make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of followers. You need a potent mix of all of the above - and more. As traditional channels for marketing and selling disappear and more people interact mainly online, the very nature of attention is changing. Use the Impact Equation to figure out what you're doing right and wrong. Apply it to a blog, a tweet, a video, or a mainstream advertising campaign. Use it to explain why a feature in a national newspaper that reaches millions might have less impact than a blog post that reaches a thousand passionate subscribers.
Released:
Jun 15, 2016
Format:
Podcast episode
Titles in the series (100)
6:[Entrepreneurship] Entrepreneur Mind - Kevin Johnson| 3 Essential Beliefs of Elite Entrepreneurs: 100 Essential Beliefs, Characteristics & Habits of Elite Entrepreneurs by 2000 Books for Ambitious Entrepreneurs - Author Interviews and Book Summaries