25 min listen
20:[Entrepreneurship] Pumpkin Plan - Mike Michalowicz | 3 Keys to massive success by doing less and focussing more
From2000 Books for Ambitious Entrepreneurs - Author Interviews and Book Summaries
20:[Entrepreneurship] Pumpkin Plan - Mike Michalowicz | 3 Keys to massive success by doing less and focussing more
From2000 Books for Ambitious Entrepreneurs - Author Interviews and Book Summaries
ratings:
Length:
31 minutes
Released:
Jul 27, 2016
Format:
Podcast episode
Description
Key Ideas : (1) Plant the right seeds: Don’t waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it. (2)Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst. (3)Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and over deliver on every single promise.
Released:
Jul 27, 2016
Format:
Podcast episode
Titles in the series (100)
8:[Marketing] The Impact Equation - Chris Brogan| 6 Keys to Pull away from you Competition: To make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of followers. You need a potent mix of all of the above - and more. As traditional channels for marketing and... by 2000 Books for Ambitious Entrepreneurs - Author Interviews and Book Summaries