How to build a business that is destined to be great rather than a business that is stuck in mediocrity? Jim Collins is a professor at Stanford Business School and he researched the companies that went from good to great. He also compared them to the companies that were mired in mediocrity. This book is a distillation of all the great ideas from this research. Whether you are a startup with 0$ in revenue or a 100 Billion $ Fortune 500 company.... the principles still hold. If you want to build and grow your business, apply for my coaching program here: https://www.2000books.com/apply