Bradford Cooper, PhD, is an academic, business executive, and extremely accomplished endurance athlete (among other achievements, he has won the Race Across America). He joins us to discuss his research in the field of Functional Mental Toughness (fMT), its implications and practical takeaways for endurance athletes of all levels.    IN THIS EPISODE YOU'LL LEARN ABOUT:   -What is functional mental toughness and why is it important? -Mental toughness is ever-changing, not fixed -Mental toughness is a trainable skill, not an inherent trait -The quantifiable impact of variations in mental toughness on endurance performance -Tactics and strategies for improving mental toughness: the Prepare, Thrive, and Activate framework   SHOWNOTES: https://scientifictriathlon.com/tts228/   THAT TRIATHLON SHOW HOMEPAGE: www.thattriathlonshow.com   SPONSORS: Precision Hydration - One-size doesn't fit all when it comes to hydration. Take Precision Hydration's FREE sweat test and learn how you should hydrate. Use the discount code THATTRIATHLONSHOW15 to get 15% off your order OR use the code THATTRIATHLONSHOW and get your first box for free.   ROKA - The finest triathlon wetsuits, apparel, equipment, and eyewear on the planet. Trusted by Javier Gómez, Gwen Jorgensen, Flora Duffy, Mario Mola, Lucy Charles and others. Visit roka.com/tts for 20% off your order.   LINKS AND RESOURCES: Psychology-related episodes on That Triathlon Show  (Category archive) Dr. Cooper's website Dr. Cooper's publications Catalyst Health and Wellness Coaching Podcast   RATE AND REVIEW: If you enjoy the show, please help me out by subscribing, rating and reviewing: www.scientifictriathlon.com/rate/   CONTACT: Want to send feedback, questions or just chat? Email me at mikael@scientifictriathlon.com or connect on Instagram, Facebook, or Twitter.