My thoughts after reading the first 2/3 of the book Atlas Shrugged. On this episode Russell talks about reading Atlas Shrugged and how he interprets it in the current economy. Here are some of the interesting things you will hear in today’s episode: Find out why it’s important for the producers to continue to produce. And hear what it means to be a looter, and why they are dangerous to the producers. So listen here to find out how Atlas Shrugged has inspired Russell to continue to be a producer. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome back to the Marketing Secrets podcast. I have missed you guys, I have been MIA for the last two weeks on vacation, enjoying time with my family. You guys had two rerun episodes. We had one which was why entrepreneurs suck at vacations, which is something I think a lot of us relate to. Although this time was different for me, I don’t know about you but you know, because of Coronavirus, and because I really, really needed a break, it was really nice for me. Anyway, so I enjoyed it. And then number two was Entrepreneurial Scars. And that’s one that I’ve replayed a couple of times now because every time I play it, a new segment of my listeners hear it and they’re like, “Oh my gosh.” and it’s one of my favorite episodes. Hopefully it helped. And yeah. So with that said though, this episode I want to talk about something I have been thinking a lot about ever since my vacation, because one my vacation I decided to read a book. Read I put in quotation marks, I decided to listen to a book because I’ve tried to read this book more than probably 5 or 6 times and it’s so big, so thick, I couldn’t do it. So I finally I just got the audiobook and I got 2/3rds of it done, it’s a book called Atlas Shrugged and it’s got me thinking and I want to share some of my thoughts with you. Alright so to preface, to pre-face this, whatever it’s called, to start this off, I want all of you guys, I want to recommend that each of you guys listening to this, go and read the book Atlas Shrugged, get the audiobook. Now I want to warn you, it is fat. It’s like, I don’t know, 1200 page book. I’ve tried to read it over the last decade 5 or 6 times, I’ve never succeeded. The movies came out, I watched the first movie but I never watched the second or third yet. But anyway, finally I was like, “I have to, I hear so much stuff, I need to read this book.” So I finally started reading it, listened to the audiobook on my trip and I got 2/3rds of it done and now I’m engrossed in it. And it’s really, really good. It’s written back in I think the early 1920’s by a lady named Ayn Rand. I don’t know if I pronounced her name right or not. But she’s someone who had this thought and this premise, what would happen to society, to this world, if the producers went on strike. In fact, the book initially, the working title before she published it was called the strike. And by producers she means anyone who’s producing stuff right. The producers versus like the looters, they call them the looters, so it’s people that are like, trying to steal from the producers, or trying to tax the producers, or take away what they’re doing. So producers in this sense aren’t necessarily the entrepreneurs, but anyone who’s creating, who’s producing. You might be the entrepreneurs starting a business, which I know a lot of you who are listening are. You may be someone inside of a business who are producing results, you’re creating, you’re doing things like that. So the message, what happens when the producers, the people who are passionate, who care about their work, who care about creating things, what happens when they go on strike? And it’s so fascinating. And it’s not that they want to go on strike, they love their work, they love their, all their mission. They’re doing this thing out of the love of their heart because they’re doing it. But then there’s the looters, and the looters in this book are government and social things and