Abby Eddy, the Assistant Director of Digital Engagement at Purdue University, joins the Social Pros Podcast to talk about how you can use social media to connect with your audience during uncertain times. Please Support Our Sponsors: Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud SocialMedia.org   Full Episode Details As we enter what is traditionally considered ‘commencement season’ for many, millions of students are finding themselves at a standstill. Lecture halls have been swapped for Zoom calls and cap and gowns have been replaced with ‘comfy clothes’ like joggers and trainers. In a world seized by a global pandemic, how are major universities dealing with the impact of COVID-19 and leveraging social to engage with Higher Ed students? Abby Eddy, the Assistant Director of Digital Engagement at Purdue University, has really perfected the university’s approach to messaging their students during this uncertain time. Abby talks about how she uses social media to bring some levity during these times by embracing pop culture in a way that is relevant to Purdue and speaks to their audience. In This Episode 04:58 – How Purdue University are using social conversations to engage with students and organize on-demand commencement 11:16 – How different departments and team members have come together to help the university communicate effectively online 13:19 – How Abby’s team manages Purdue University’s brand voice across the board 17:31 – Why it’s important to find a balance between ‘COVID-19 messaging’ Vs. more ‘cheerful’ content 22:30 – How to choose what pop culture moments to play into 23:46 – How Purdue University uses past performance data to cultivate future results 26:46 – An insight into the successful hashtag engagement campaign for the launch of the Purdue Podcast Resources: Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Download Salesforce’s free eBook - “50 Best Practices for Email Marketers” Visit Purdue University’s website Listen to the brand-new Purdue Podcast Visit SocialPros.com for more insights from your favorite social media marketers.