Planned giving is crucial to securing the long-term future of your organization. But to many fundraisers, it's mysterious, scary and something they shy away from. Lori Kranczer from Everyday Planned Giving unpacks why fundraisers shouldn't be afraid of planned giving, and how to work gift planning into just about every conversation. We also talk about shifts fundraisers are making during COVID to address planned giving. Find our more about Everyday Planned Giving at everydayplannedgiving.com