In this episode of Shopify Masters, we speak with Colin Chik, who’s the current CEO of BluuMan to hear how Joe and the team have launched the company based on community feedback, how manufacturers can be your mentors, and why working with micro-influencers is a great investment. BluMaan is a range of men's hair products created with input from the BluMaan Community. For more on BluMaan  and show notes: https://www.shopify.com/blog/blumaan-communityTune in to learn How to build a community before building a product The suprising and underutilize dbenefits of builindg a good relationship with your manufacturers Why they are moving away from influencers that do product reviews of products in their industry  Did you know that you can buy shipping labels for your orders at home and print them with a regular printer, get shipping insurance within the United States, and receive discounted shipping rates with certain carriers with Shopify Shipping? There are no additional fees, carrier account, or app required– this is included with your Shopify plan. So check out Shopify Shipping today at  shopify.com/ship for more information.