47 min listen
A Masterclass in Logo Design Theory - with Michael Shumate
A Masterclass in Logo Design Theory - with Michael Shumate
ratings:
Length:
68 minutes
Released:
Jun 14, 2020
Format:
Podcast episode
Description
Michael Shumate taught Graphic Design for twenty five years. In his second week of teaching, he told a student that the logo concept he was working on would not make a professional identity design. The student asked, “Why?” But Micheal couldn't provide an adequate answer, but was certain some principle was being violated.He set out on a quest to discover the underlying principles of logo design. It's been a twenty-five year quest that lead Michael to look deeply at identity design and to seek for those constant, unchanging principles. Fads in art and design come and go. But principles don’t. Principles are enduring; they stand the test of time.In this weeks episode Ian interviews Michael to discover what these principles are. We discover the 7 deadly sins of logo design, an effective approach to brainstorm ideas and more. We also discuss Michaels book 'Logo Design Theory', which is now on its second edition.Show notes and episode transcription can be found here: https://logogeek.uk/podcast/logo-design-theoryThank you to the sponsor, FreshBooksI’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.
Released:
Jun 14, 2020
Format:
Podcast episode
Titles in the series (100)
#02: How to Get Logo Design Clients with David Airey: In this podcast Ian Paget from Logo Geek speaks with brand identity designer and writer, David Airey, the man behind the book, and popular blog Logo Design Love. In this episode we talk about how to get logo design clients. Show notes for this episode ca... by The Logo Geek Podcast