61 min listen
Amazon: Equal Opportunity Addiction - an Interview with Kiri Masters, Author "Amazon for CMOs"
FromFuture Commerce Podcast: eCommerce, DTC and Retail Strategy
Amazon: Equal Opportunity Addiction - an Interview with Kiri Masters, Author "Amazon for CMOs"
FromFuture Commerce Podcast: eCommerce, DTC and Retail Strategy
ratings:
Length:
50 minutes
Released:
Sep 13, 2019
Format:
Podcast episode
Description
Brands and consumers alike are addicted to Amazon. In this interview Kiri Masters, Author of "Amazon for CMOs", joins us to talk about her new book launch, how brands are battling addiction to the big-A, how consumers are being lured in with everything from advertising to QVC-style programming, and how everyone from Lady Gaga to Mitsubishi are competing for your attention on the world's biggest store.
Listen now!
Listen now!
Released:
Sep 13, 2019
Format:
Podcast episode
Titles in the series (100)
Danger Ahead: Challenges Preventing Adoption: The guys talk about the explosion of conversational commerce and some of the issues that will prevent adoption in the industry. by Future Commerce Podcast: eCommerce, DTC and Retail Strategy