A couple lessons I’ve been learning on my march towards a billion dollar evaluation. On this episode Russell describes what a unicorn is, and why he set a goal to become one. Here are some of the awesome things in today’s episode: Find out why Russell wants to become a unicorn, and why it was a goal he used to think was impossible. See what changed his mind into believing Clickfunnels could actually achieve unicorn status. And find out what Russell’s next book will be about, and when you can expect to see it. So listen here to find out why Russell wants to be a unicorn. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome back to the Marketing secrets podcast. Today I want to talk to you about unicorns. Okay, so I’m sure you guys all have seen the Social Network, if not it’s one of the greatest movies of all time. You should go watch it. It is the movie about the Facebook start up story, how Facebook got started. But there’s one scene in there that is very, very impactful for me. In fact, looking backwards now, I can’t remember when the movie came out, 7 or 8 years ago, but when it came out I was on the brink of bankruptcy. I was trying to figure out my next step, I was trying to throw a hail mary pass. I had some friends over in the UK and Ireland doing some crazy things. So I spent money I didn’t have, flew out there to Ireland and met with a bunch of them, tried to talk to them, see what they’re doing, trying to figure out like, what’s the next step for me. And while I was over there, I remember there was this big yacht party on my buddy Andrew Fox’s yacht, they’re having this big yacht party and you know what happens on yacht partys, I didn’t know. But as the Mormon kid, pretty quickly I was like, I don’t feel comfortable here. I’m going to go bounce. And right next to the yacht thing, because we were docked to the yacht, there was a movie theater. So we’re like, “Oh there’s a movie theater.’ And I remember the movie that was playing was the Social Network. It had just come out, we were all excited to see it. We went over there, and I remember we got Haagen-Dazs cookie dough ice cream. How do I remember these details? It was really good though. And I went in there and watched the movie and ate the ice cream. During the movie there’s this scene, Justin Timberlake’s character is sitting down with Mark Zuckerberg, and they’re talking and everything and then Eduardo is like, “And that’s when he said it.” And then there’s this scene where he says, “You know a million dollars isn’t cool. You know what’s cool? A billion dollars.” Boom. And that’s the line. That’s the line that’s so cool. So I remember sitting there on the brink of bankruptcy trying to figure out what I want to do with my business that was in shambles, and all I knew was, I wanted to create something big. It would be so cool to build a Facebook or something like that. I remember a couple of weeks later, I went to Clickbank, which is here in Boise. I remember going to the Clickbank offices and walking around and seeing these huge offices, and they had this section I remember where there were all these people sitting in cubicles, and they had these clocks over each time zone, because they had support for 24 hours a day. So you see what time it was in Germany, and in Russia, and in China, and Australia. And it was really cool. I was like, ‘I would die to have a business like this someday.” But I didn’t think it was possible. I was like, ‘Oh, I’m a dude who creates info products and sells them. That’s kind of what I do.” And there’s nothing wrong with that. By the way, I love that business. But I remember I was like, I want to build something like that. But I didn’t know what it was, or what it was going to be. So fast forward a couple years later, I met Todd Dickerson, AKA the man. We built Clickfunnels, AKA the product, and the last 5 ½ years has been history. It’s been crazy. I remember a couple of years into it, we were having some success. I t