On today's episode of the Internet Marketing Podcast, Andy is joined by Rick Cesari, Direct Response Video Pioneer, author, Consultant & Keynote Speaker to talk about Video Marketing and provide his tips for making any video perform better. On the show you'll learn: What direct response videos areThe main types of video used in promotion and marketing How Dale Carnegie's formula for giving a speech in his book, How to Win Friends and Influence People, can help with your video marketingThe main keys to success in video marketingHow factoids at the beginning of your video can improve your video performanceWhy authenticity is more important than the production value when it comes to video marketinPlus, Rick provides his top tip for the audience when it comes to video marketing. If you'd like to connect with Rick you can find him on Twitter here and on LinkedIn here.  For information regarding your data privacy, visit acast.com/privacy