Jesse Itzler does not negotiate his goals. He’s the author of the New York Times bestsellers, Living with a Seal and Living with the Monks, the cofounder of Marquis Jet, the world's largest private jet card company which he and his partner sold to Berkshire Hathaway/NetJets, and he also partnered with Zico coconut water, which he and his partner sold to The Coca-Cola Company. On top of everything else, he’s also an owner of the Atlanta Hawks NBA team! Clearly, Itzler has never shied away from prioritizing personal growth and adventure.  “If you don’t prioritize adventure,” he says, “You get a calendar filled up with responsibilities and appointments.” These days, he’s helping others to prioritize adventure and to “build their life resumes” with his 29209 Everesting events. He and his team literally bring Everest and 29,000 feet of vertical climbing to mountains across the United States. Part “Burning Man,” part “Ironman,” these weekend adventures are all about satisfying that hunger we all have for experience, challenge and growth.  While we all may not aim to literally climb Everest, this episode contains a mountainful of actionable steps that will inspire you to begin fixing the things that may be broken in your life to find the hero within.  Whether it’s the plant-strong food on your plate or your morning movement ritual, learning to start your day with small wins and creating one winning habit or behavior a month not only set a positive tone for the day, but also accelerate your success and happiness.  What can be a better investment than that?   Episode Resources: 29029 Everesting Jesse Itzler Website   Know your numbers!  Plant-Strong has partnered with the nation’s leader in direct-to-consumer lab testing.  For a list of recommended tests and a money-saving bundle, visit our website. Support for this week's episode comes from Wild Earth Dog Food - use promo code: PLANTSTRONG for 40% order Seeking a solution for making the plant-strong lifestyle convenient and inspiring? The Plant-Strong Meal Planner offers 1000s of recipes customized to your preferences, an integrated shopping list and grocery delivery! Our Engine 2 Coaches are on hand to offer support and answer any questions - all for $1.90 a week when you sign up for a year. Visit our Plant-Strong Meal Planner today and use promo code: PLANTSTRONG for $10 off your annual subscription! Esselstyn Family Foundation - Our family foundation is committed to healing the world through the promotion of whole food plant-based nutrition.