Martin Pagh Ludvigsen is the Director of Creative Technology at MullenLowe, a Los Angeles advertising agency where he works primarily on their Acura account. During his tenure, Martin has directed a series of increasingly innovative, award-winning technology-driven experiences for Acura. One example was “What a Race” the launch of the 2018 Acura TLX, where a custom augmented reality-helmet was created and the race reached more than 3 million people. He’s created unique and innovative campaigns for Acura’s RDX, ILX, and others that stretched well beyond the norm. A graduate of the University of Copenhagen in Denmark Martin has used his degree in Computer Science, Digital Communications, and Theatre to apply his curiosity and perspective on global brands including Coca-Cola, GE, Google Play, Etihad Airways, H&M, Volvo, McDonald’s, Nike, Toyota, Acura, and others. I had the pleasure of meeting Martin during Pebble Beach Car Week at the Acura Type S Concept Reveal.