Qualtrics Experience Management (XM) is a software platform that helps brands continually assess the quality of their four core experiences—customers, employees, products, and brands. Last year, Qualtrics analyzed 2 billion conversations and 16 billion surveys.  The Company's X4 event takes place in Salt Lake City this week, where around 10,000 attendees will be discussing how technology can you turn a customer into a fanatic, an employee into an ambassador, A product into an obsession, and create the write-home, tell-everyone-you-know kind of experiences we all love. But, most of all, how technology can make Business more human. I will report from the event, where there are three days of inspiring keynotes, breakthrough product sessions, live training with Qualtrics experts, and much more. There is so much going on with Keynotes, with some big names such as Ryan Reynolds to Martha Stewart and even music by the Killers. In today's episode, I sit down with Brad Anderson, President of Products and Engineering at Qualtrics, about his origin story and why he left Microsoft. But most importantly of all, we discuss the big themes at the X4 event and what excites him about leveraging technology to make business more human.