EP186 - BottleKeeper CEO Adam Callinan   Adam Callinan is the co-founder and CEO of Bottlekeeper (@thebottlekeeper).  In this broad-ranging interview we discuss Bottlekeepers origin, their experience on Shark Tank, Amazon strategy, protecting intellectual property, and challenges and opportunities of scaling a direct to consumer business. Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 186 of the Jason & Scot show was recorded on Tuesday, August 20th, 2019. live from the eTail East trade show in Boston, MA. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Automated Transcription of the show Transcript Jason: [0:24] Welcome to the Jason and Scott show this episode is being recorded live from the etail East trade show in Boston on Tuesday August 20th 2019 I'm your host Jason retailgeek Goldberg and unfortunately Scott was unable to join us so I am so low today but I've made up for it by to juuling a great guests to join us on the show Welcome today Adam Calhoun and he's the co-founder and CEO of bottlekeeper welcome to the show Adam. Adam: [0:53] Now you're having me. Jason: [0:53] We are super excited to have you as you have a great story as Messengers are going to get in just a minute but for those that haven't already had the life-changing experience of owning a bottlekeeper, what it what is the elevator pitch on bottlekeeper. Adam: [1:09] So it is a bit admittedly it's a bit challenging to just fully explained it is a very visual product but I'll do my best. Bottlekeeper is effectively it's a stainless steel bottle like a water bottle that we've all seen for 20 years, and the base of that bottle screws off and so the inside of the the body of that bottle is is insulated with neoprene so that you can put a beer bottle inside the body of the bottle screw the base back on there's a built-in bottle opener into the cap, I've been a seals being closed bottle and does all these great things will also helps to keep your beer bottle which is now enclosed much colder much longer and it's protected from what we say is gravity induced explosions, I lie when you drop your beer bottle on a pool deck Kubota Beach Etc broken glasses bad. Jason: [1:53] So so I have heard so if I called it a beer cozy on steroids would that be offensive or is that. Adam: [2:00] It's important, defensive and me to tell in 1981 was the first patent for the super old-school thumb is he so it was time for redo. Jason: [2:13] Time for an upgrade right so we get massively better cold we get the bottle protection I'm not sure you Market it this way but there's potentially a stealth elements to the product. Adam: [2:24] I need a wee wee Focus pretty heavily on that keep it cold and protected live there. Jason: [2:30] Fair enough and I feel like most of our listeners have imagined that their dream job would be to be a CEO of a company in the adult beverage base. I was going to ask his it's like are you going to ruin it and say it sucks and you were like 80-hour weeks and it's super stressful. Or you can nice. Adam: [2:49] Now it's amazing I mean we we were very very intentional early on in starting this company my co-founder partner Matt Campbell and I about doing, ignore my previous world was a lifestyle that was built around a business and so and going into bottlekeeper and launching and I wanted to do the polar opposite that was build a business around a lifestyle in my lifestyle, living in Southern California I spent a lot of time in the water and on the beach and traveling with my wife and so we built that mentality into the framework of the business which even now and we launched in 2013 even now six plus years later. It's fun I mean it's really casual it's