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Can Snapchat make money from Millennials?

Can Snapchat make money from Millennials?

FromFT News in Focus


Can Snapchat make money from Millennials?

FromFT News in Focus

ratings:
Length:
8 minutes
Released:
Jun 10, 2015
Format:
Podcast episode

Description

Snapchat has lured Millennials by creating a new type of social media app, but can it figure out a way to make money out of them? Ravi Mattu discusses its attempt to convince advertisers that it can offer them a way to reach the next generation of consumers with Hannah Kuchler and Shannon Bond. For information regarding your data privacy, visit acast.com/privacy
Released:
Jun 10, 2015
Format:
Podcast episode

Titles in the series (100)

News features and analysis from Financial Times reporters around the world. FT News in Focus is produced by Fiona Symon.