56 min listen
Should Customer Input Govern Innovation?
Should Customer Input Govern Innovation?
ratings:
Length:
56 minutes
Released:
Feb 15, 2012
Format:
Podcast episode
Description
Traditional wisdom claims that working closely with customers will stimulate innovation but contrarians suggest that working closely with customers yields the predictable, stifles creativity, and misdirects resources into trivial innovation. Must we wait for lightning to strike or can we successfully partner with customers to innovate? What should a company do? And, in either case, how can IT further assist?
Released:
Feb 15, 2012
Format:
Podcast episode
Titles in the series (100)
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