Global Product Management Talk is pleased to bring you the next episode of...

The Everyday Innovator with host Chad McAllister, PhD.

The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers.

About the Episode: 

Are you an innovator? Not every product manager is, but I think the good ones need to be. Innovation is most frequently described as a process that brings something new into existence, creating value for others, such as customers.

Our guest shares that innovation is really about people and those who are good at it have a different mindset. While process is important, innovation needs the right people involved.

The discussion covers a lot of ground as Chuck Swoboda, retired Chairman and CEO of Cree and a pioneer in the LED lighting industry, shares his 30 years of experience with us.

We discuss the mindset he wrote about in The Innovator’s Spirit that people use to make the seemingly impossible a reality, examples of innovation at Cree, how to find and hire innovators, using Brutal Truths to improve anything, and why Steve Jobs was right when he said customers don’t know what they want.