Despite the fact that others are saying that videos are dead, I want to show you what we’re doing now that’s actually working better. On today’s episode Russell talks about how Chrome stopped allowing auto play videos and how that has lead to the rebirth of the squeeze page. Here are some of the awesome things you will get to hear on this episode: Why it’s so important to re-focus on the squeeze page to bring people in, when you can no longer rely on auto play videos. How Russell used a couple of squeeze pages to 2x his listeners of the Marketing Secrets podcast. And where you need to put hooks in order to get people progressing through your sequences. So listen here to find out why Russell believes that the rebirth of the squeeze page has begun. ---Transcript--- Good morning everybody, this is Russell Brunson. I am standing in the middle of the Maasai Mara looking at a bunch of zebras and I wanted to bring you a very special episode of the Marketing Secrets podcast. Hey everyone, I hope you guys are doing awesome. We are on the last day of our Kenya trip. We’ve seen, we’ve been, if you’ve been listening long, we’ve spent the first three days with children building schools which was insanely cool. And then we came back and now we’re on a safari. We saw elephants and lions and about a billion zebras and we saw leopards. We saw a leopard that pulled an animal up in a tree and was eating it up in the tree, which is kind of crazy. We saw millions of hippos, it’s crazy. In fact, I’m sitting on my deck right now in this little tent we have and last night when we came to bed there were two huge hippos walking next to our tent eating grass. It’s kind of crazy and amazing. So it’s been a lot of fun, it’s been a really cool mastermind group with all the people that came, and it’s just been really special. But as you know, with most entrepreneurs, when you are off the computer for you know 12 days, your brain is going crazy with ideas. And I just wanted to share with you guys something, and I wanted to actually do a podcast on this before I came to Kenya, but just ran out of time. But it’s been on my mind this whole time. Before I left I got an email from a really cool guy who I respect a lot, and you know people always have an angle because they’re selling something. But he wasn’t talking about how VSL’s…because now Chrome took away auto play, “VSL’s are dead and it’s the end of this era of how we used to do things. Come to my event and I’m going to show you guys how to change things.” It made me start thinking, the VSL’s don’t auto play anymore, what changes? And I want you guys to think strategically through this, right. Because this is how we win this game, by thinking strategically, not running around like chickens with our heads cut off. So I start strategically thinking what’s the power of the video auto playing? If you come to a page and the video starts auto playing, the goal is to try to hook somebody as fast as you can. So if Google takes that away from us, where we can’t auto play a video, it’s like what was the goal of the auto play? The goal of the auto play is to hook. So if the hook can’t now be in the first 5 seconds of the video, how do I hook them? Where’s the hook happening? So now it, it’s so funny, it’s coming back to old school. Everything comes back to the core fundamentals, it’s like having the hook in the headline. So it’s like having a really good headline. The other thing that’s interesting is, and it’s funny the progression of this business and how it shifts back and forth, back and forth. When I first got started the big thing that everyone used was squeeze pages right. You have a really curiosity based squeeze page and someone opts in and you can follow up with them through emails to get them back to the message. So if someone doesn’t buy the first time, they might buy message 3 or 5 or 10 or who knows, right. Now days it’s like people have almost forgotten the core fundamentals and they’ve gone to send s