As I was writing the Traffic Secrets book today, I had a big ah-ha, and I think I’ve reverse engineered it to show you how to have the same thing in your life. On today’s episode Russell talks about why he’s taking his family on a Disney Cruise. He also explains his secret to having a big aha while writing his newest book, Traffic Secrets. Here are some of the insightful things in this episode: Find out what Russell’s family’s super bowl goal was for them to go on a Disney Cruise. Hear why Russell thinks that immersing yourself in a topic for several days is the perfect way to receive inspiration. And find out how you can follow Russell’s lead by immersing yourself in any topic that you are interested in. So listen here to find out why Russell thinks immersion is the key to making connections that you may not see when just dabbling. ---Transcript--- Hey, what’s up everybody? This is Russell Brunson, I want to welcome you to a very late night Marketing Secrets podcast. Hey everyone, I hope you guys are doing awesome. I am actually at the office. It is almost midnight and I came to the office to grab some books because I am heading out on a Disney Cruise in the morning with my kids. It’s kind of fun, we’re going to be there for a week, it’s for Spring Break. But what’s even more exciting, I don’t know if I told you guys this story or not. But when Alex Charfin, he was one of our Two Comma Club X coaches for the very first year of Two Comma Club X coaching program, and his event which was amazing, he taught a bunch of stuff. And one of the things he talked about was every company needs a hall of fame goal and then they need a super bowl goal, and then from there you reverse engineer. You know, your monthly goals, your weekly goals, your daily goals, stuff like that. So we were thinking about like, that’s kind of cool. So we set a hall of fame goal for our family. I think I did talk about this once. So that was really cool. And then we set a super bowl goal. So for us the super bowl goal was, we’ve been having this goal to try to read The Book of Mormon as a family, for pretty much forever and we never have done it. So we set a goal like, if we can do that, we’ll do a big prize. So we told the kids, “When you win the Super Bowl you go to Disneyland, where do you guys want to go when we hit our super bowl goal?” and they’re like, “We want to go on a Disney Cruise.” And we’re like, “Okay.” So we booked it out and it was like 6 months ago or so. I’m setting the alarm right now, so you’ll hear beeping noises. Anyway, so we went and we’ve been reading it and they got it done on Sunday. So we’re excited so we’re going on this Disney Cruise to celebrate. And what’s crazy, as soon as the Disney Cruise is over we will be coming home and my kids are going to fly back to Boise with Brent Coppieters and his family, Brent has been one of my partners now for forever, he’s also coming on the Disney Cruise with us. He’s bringing his kids, they had the same goal and they also hit it. So anyway, it’s kind of fun. They’re going to take our kids from Orlando back to Boise and then Collette and I are going to be flying to Puerto Rico to go to this mastermind group. If you’ve been listening to my podcast for a while you remember I did this secret illuminati men’s retreat thing, I don’t even know what to call it anymore. Anyway, we’re going part two of that and it’s going to be in Puerto Rico where Brendon’s got a house I guess. And we’re staying at some nice fancy pants place. So we’re flying from there, and we’re going to be there for a few days and meet with a bunch of cool people. I can’t tell you all the cool people, I probably can’t tell you any actually. I probably shouldn’t say, but there’s going to be some amazing people there, so we’re really excited to do that and it’s going to be cool. So that’s what’s happening. I just got, my favorite part of going on a trip is coming to the office and looking at all my books and figuring what three book