Goodness! I always feel like I have so much content to teach you all, that I constantly want to do solo episodes. I almost feel greedy to take over the podcast schedule...but not THAT greedy!!! Let’s get to it! Listen Now 0:30 - The Struggle We All Face The constant struggle we all face is getting more sales.Of course we need to make sales (we’re running businesses!) but we don't want to get the sale by being annoying or manipulative. I often hear Mamapreneurs say, “I’m just not that great at marketing.” or “Selling just isn’t my strong suit.” And they almost use those phrases to excuse away the fact that their product sales just aren’t great. Here’s the thing. You don’t have to be great at marketing or selling to see great results! What I want for you is to create an amazing, fabulous new product. I want you to structure a product launch that makes your audience crazy excited, gets them to show up, and leads them to buy your new product in crazy numbers. And you feel GREAT because you haven’t pressured them, you’ve not once been pushy or manipulative. But you can only accomplish this goal by having an organized process in place that helps you launch your product well. 2:30 - Big Business Misconception One of the biggest misconceptions in business is when business owners say, “I’ll create this awesome product. I know my audience wants it.” But they don't follow through to part two. Creating a product is great! But that’s only one part of the equation. You still have to build excitement for that fabulous product and give your potential customers a reason to come and buy NOW. People will always have a reason to not buy immediately. That won’t help you or your business! And frankly, it won’t help your customers because you’ve got something fabulous for them and they need it in their hands as soon as possible! In this episode, we’re going to talk about 3 ways you can get your audience excited about your new product. 3:36 - #1 Hint at What’s Coming The first way you can get people excited about your new product is to hint at what’s coming. Use the principle of curiosity and pique the interest of your customers. You want people to know you’ve got something secret you’re working on. You’re testing and experimenting behind the scenes, and something exciting is happening. People love that sense of intrigue! Ways you can do this: Share a photo of your computer screen. Maybe you cover most of the screen and show just a glimpse of the landing page you’re working on or your new course. Share shots of sketches, or bits of a new material you’re working with. Instagram stories are a great way to show behind-the-scenes of your shop. Use the P.S. line in your emails to hint at what’s head. (P.S. I’m working on something extra special, more news next month!) A fun twist to building curiosity: ask your customers what they think the new product might be! But the big rule is this: DON’T GIVE THE WHOLE THING AWAY AT ONCE! Most people spend so much time creating the product, but they put no time or energy into getting people ready to enjoy their product. You can’t work, work, work, and then - Surprise! - give your audience this product they weren’t ready for. You’re almost catching them off guard. Use the weeks, or even months, before your product comes out to prep your audience for the excitement ahead. 6:01 - #2 Get Your Audience Involved You can actually get your audience involved in the creation of your product, and that goes a long way towards building excitement. You want customers to feel like they’ve had a part in creating the product which gives them a sense of pride and ownership in your business. It might seem counterintuitive to the previous point, but both methods can happen at different stages in your customer journey. And if you time it correctly, your audience may not even remember exactly what you asked their input over by the time you build curiosity about the upcoming launch. We’ve got several ways for you to get customers involv