44 min listen
163: Growing a Purposeful Product Business with Brea Albulov
163: Growing a Purposeful Product Business with Brea Albulov
ratings:
Length:
45 minutes
Released:
Jul 10, 2017
Format:
Podcast episode
Description
Brea Albulov is a stay-at-home mom of 2 littles and founder of an online shop called Hope Carried. Hope Carried creates high quality, handmade, babywearing products - and employs mothers who face barriers to entering the traditional workforce. Listen Now 1:02 - The Birth of a Babywearing Business Brea, like many mompreneurs, opened her business by accident. She used baby carriers, but didn’t really love the ones she found. When her kiddos were tiny, she wanted a ring-sling type carrier, but her family just didn’t have wiggle room in the budget for one. So, being a savvy mom, she pulled out her sewing machine and made one for herself. Brea says she then became obsessed with creating baby carriers! She started playing around, making carrier after carrier, and perfecting her design. People started asking if they could buy Brea’s carriers, and early on she simply sold her carriers for the cost of production. But seeing how popular her products were becoming, she knew that she wouldn’t last for long unless she made a few adjustments. About six months after she started experimenting with carrier designs, Brea raised her prices, opened an Etsy shop, and grew from there! But one important piece of Brea’s mission was still missing. Brea never thought she would be a business woman, but she DID know that she had a passion for helping others and her business would reflect that. After hearing a story on NPR about refugee women who have barriers to employment, Brea found her mission. About six months after opening her Etsy shop, she hired her first employee who was experiencing a barrier to employment, and Hope Carried was in truly business, creating an amazing product and helping others. 5:23 - Adding Team Members The number of team members she can hire varies based on whether or not the shop is in a busy or slow season, but generally she has between 4-6 ladies working for her. In fact, after Brea listened to our episode about hiring Virtual Assistants, she has since added an Operations Manager to her team! 6:05 - Hiring People Facing Barriers to Employment Brea found her employees through her local community. She teamed up with a local non-profit that supports all populations who face barriers to employment to get employee referrals. Brea is especially interested in hiring moms, which fits her business model and mission. The local non-profit hosts open houses where Brea can talk to job applicants and work with their case managers. At the first open house she attended, Brea was blown away! There were so many people who came, literally walking or taking multiple busses to get there. She couldn’t hire nearly as many people as she wanted, but she could hire some and that’s where the change begins. Brea runs a training session with her new hires, either working through a translator or using Google Translate to teach them how to sew her baby wraps. Thanks to a non-profit generously providing sewing machines to any Hope Carried employee, Brea’s employees are able to work from home. This gives them a tool they can use to make all sorts of things, not just Hope Carried products. We are just so excited for the business Brea is growing! Brea’s Resources: Freedom House Jewish Family Service Inside a Missional Business with Rebecca Smith 10:06 - Business Logistics So Brea has multiple seamstresses, working in different places, all making the same products. How does that work? About 2 years ago Brea’s family was able to move out of their tiny apartment into a house with more room, including an unfinished basement! The move was, in part, thanks to Hope Carried taking off. Brea’s mom designed a cutting table for her to use, complete with a pulley system and custom tracks for different cuts and dimensions of fabric needed to create Hope Carried wraps and slings. Here’s a peek at her process: Bulk fabric gets shipped to Brea’s house. Either Brea, or a helper, will cut the fabric. Her seamstresses will come and pick up the precut fabric, plus all the oth
Released:
Jul 10, 2017
Format:
Podcast episode
Titles in the series (100)
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