You might recognize Jesse as the dude who races in Aviators (there's never an inappropriate time for Aviators). He was an All-American and school record holder at track and field powerhouse Stanford University. After graduating with a Masters in Mechanical Engineering, Jesse started a company and got an MBA before going pro in triathlon in 2011. You might say that Jesse likes to stay busy. Today, he's the CEO of Picky Bars - a company he cofounded with his wife Lauren Fleshman - and an elite triathlete who's a 2x Ironman Champion. After reading a fascinating article in Triathlete Magazine last year, I reached out to Jesse to learn more about his nutrition philosophy and approach to fueling for such a grueling sport. As the CEO and cofounder of a company that helps athletes fuel their workouts, a pro triathlete, and a highly educated guy, Jesse has interesting perspectives about the nuances of eating 6,00 calories per day. Does he follow any type of formal "diet?" How does his nutrition change throughout the season and year? Is he a calorie counter, scorer, or macronutrient calculator? How "perfect" does he try to be with his nutrition? Jesse joined me on the Strength Running podcast to talk about these issues and a lot more. I hope you'll listen.