94 min listen
#84: Marketing
ratings:
Length:
68 minutes
Released:
Jun 20, 2014
Format:
Podcast episode
Description
Dirk, David, and Rob talk about the the importance of marketing. How important is it and how do the numbers compare between tabletop and the digital realm? And what’s the Wil Wheaton factor?----------------------------------Contact Information Dirk Knemeyer - @DKnemeyer, www.artana.com, Dirk@Knemeyer.com David Heron - @DavidVHeron Rob Daviau -@RobDaviauGamer, rob.daviau@ironwallgames.com-----------------------------Episode Outline 0:00:56 - Marketing at Hasbro 0:08:20 - Marketing and conferences 0:12:18 - The differences between tabletop and digital marketing 0:21:01 - Data 0:26:54 - Pricing 0:33:38 - Theme and marketing
0:41:25 - Copycats and “inspired by” 0:51:43 - Marketing as independence
0:54:52 - Wil Wheaton gets his own bullet point
0:41:25 - Copycats and “inspired by” 0:51:43 - Marketing as independence
0:54:52 - Wil Wheaton gets his own bullet point
Released:
Jun 20, 2014
Format:
Podcast episode
Titles in the series (100)
#6: Running a Game Company. With Uwe Eickert: This week Dirk and Jon are joined by Uwe Eickert, founder of Academy Games and designer of several acclaimed board games. They discuss a few of Uwe’s projects including Conflict of Heroes and 1775. Also covered is how and why he got into the business, ... by The Game Design Round Table