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How Good Impressions Can Help Your Design Business - RD111

How Good Impressions Can Help Your Design Business - RD111

FromResourceful Designer: Strategies for running a graphic design business


How Good Impressions Can Help Your Design Business - RD111

FromResourceful Designer: Strategies for running a graphic design business

ratings:
Length:
45 minutes
Released:
Mar 9, 2018
Format:
Podcast episode

Description

What makes up good impressions? The impressions you leave on your clients determine their willingness to work with you in the future. When good impressions outweigh bad impressions, clients will want to do business with you again. So how do you ensure you are making good impressions while dealing with your clients? Let me tell you a story About a year ago something happened to our washing machine. Every time we tried to do a load of clothes the washer would start up and then stop. Lights on the front panel would start flashing but nothing else. I tried the first trick in the book and banged it a few times, but it didn't help. It was time to make a service call. I called an appliance repair guy I had used in the past only to discover he had retired. He was kind enough to give me the names of several people I could contact, and I dialled the first one on the list. A woman answered the phone and seemed confused when I started talking. She interrupted me, asked me to "hold on" and put the phone down for what seemed like minutes before a man finally picked up. I told him what my problem was and made an appointment for the next day at 10 am. The following morning at 11:20 am a rusty pickup truck with a magnetic sign on the door advertising the repair business pulls into my driveway. A couple of minutes later a middle-aged gentleman walked up to my door wearing sweatpants and an old Van Halen T-shirt. His branded sweat-stained baseball cap confirmed what the tuck said. This was the repair guy. The first thing out of his mouth was an apology for being late. Apparently, there was a long lineup at the drive-through coffee shop that put him behind schedule and then he got lost trying to find my place. I invited him in and showed him the washing machine. The first thing he did is start a wash cycle that ended with the same results I had been getting. He then proceeded to press a certain combination of buttons that put the washing machine into a diagnosis mode which allowed him to see what error codes the machine was generating by what lights flashed on the console. He then pulled out a sheet of paper and compared the flashing lights on the washer to their error code on the sheet. At that point, I asked him what his thoughts were, but he told me he still had to run more tests before deciding. I let him get back to work without any more interruptions. After watching him for several minutes, I started to understand what he was doing even though I didn't understand what the flashing lights meant. Finally, after several minutes he told me that it was the same error code that kept coming up. This confused me since I was seeing different lights flashing every time he did something. But I'm not an appliance repair guy, so I took his word for it. He then told me the error code indicated a faulty motherboard and on a machine as old as mine he didn't think it was worth repairing. I thanked him very much. He wrote me an invoice. I gave him a check and sent him on his way. For some reason, I wasn't feeling confident with his assessment. So I called my wife, explained the situation and told her that before we run out and purchase a brand new washing machine, I would like to have someone else come in and look at it. It may cost us a bit more, but I would feel better after a second opinion. I went back to the list of names my retired appliance repair guy gave me and called the second one on the list. This time a man answered and introduced himself as Dave from, and he mentioned his company name. I explained my washer problem, and he asked a few questions. He then told me he was booked up for the week but his last appointment for that day wasn't that far from where I live, and he could stop by afterwards if that were OK. At 5:05 pm Dave called me to confirm I was still home and told me he would be there in 15 minutes. At exactly 5:20 pm a white van with professionally applied graphics of Dave's logo and contact information on the side, pulled into my driv
Released:
Mar 9, 2018
Format:
Podcast episode

Titles in the series (100)

Offering resources to help streamline your home based graphic design and web design business so you can get back to what you do best… Designing!