We continue this series on the stages of entrepreneurship with an on air coaching call with Casey Gromer, who is moving from the startup to validate phase in her business. Casey and I dive into the challenges Casey faces on where to focus her efforts and how to connect with the type of clients she is most gifted at serving. Join Casey and me as we discuss defining her service offerings based on her specialized skill set, while diversifying to cater to different clients. If you, like Casey, are in this stage of your business, it is crucial for you to figure out where you wants to grow and put you efforts - it's okay to work with a lot of different people, because knowing your ideal client is not just about who you want to work for, but who you don't want to work for as well. I also have some tips for Casey on getting the language right on her website to attract her ideal clients and the right avatar, and how she can leverage complementary service providers to build up her client base.   Get your Free BizChix Entrepreneur Growth Framework Resource Packet   Connect With Casey Gromer: Website Email Facebook Books or Tools or Events Mentioned: Heil PR 30 Microphone The Five Minute Journal on Amazon Blue Ocean Books by W Chan Kim and Renée Mauborgne Other Links Mentioned: BizChix on Instagram BizChix Episodes Mentioned: 326: The Stages of Small Business – The BizChix Entrepreneur Growth Framework 324: Do You Need a Bookkeeper, CPA or CFO? with Hannah Smolinski 304: The Fortune Is in the Follow-Up 325: Should You Launch A Course? With Kate Ahl and Kelly Snyder Other On Air Coaching Calls   Work With Natalie: One Day Mastermind CEOCHIX Mastermind ProfitChix Mastermind Strategy Session Work with Shelli: One Day Mastermind EliteChix Mastermind Strategy Session Join the BizChix Community This episode was first published at BizChix.com/328. Subscribe to our sister podcast, Stacking Your Team, on your podcast app or listen at http://bizchix.com/category/team/.