Ready to think smaller? Over the last five years of coaching woman entrepreneurs, I’ve observed that the most successful businesses focus on a small group of people. Specializing, or niching down, is actually one of the scariest things to do. But it offers benefits for your business -- whether you are growing from 5 to 6 figures or establishing yourself as a thought leader in your industry. Today I coach Evelyn Cucchiara who is the proud owner of a micro-niche business. A micro-niche serves a smaller group of consumers from a broader market.  Evelyn is looking for help on how to grow her custom playroom organization business. She wants to increase profitability and attract more premium paying clients. During this on air coaching call, we explore whether or not Evelyn should expand to serving other areas of the home and discuss whether she is charging enough for her services. We dive into the importance of knowing your worth and why you shouldn’t feel guilty about raising your prices. In this episode, we discuss: How to shift from DIY clients to WTC clients (people who ‘write the check’) Tips for getting more visibility for your micro-niche business Why (and how) to market your business on Instagram and Facebook Join the BizChix Community Connect With Evelyn Cucchiara The Toy Tamer LinkedIn Facebook Instagram YouTube Email: evelyn@TheToyTamer.com Books, Tools or Events Mentioned: 30 Days To An Organized Home BizChix Live Blue Ocean Strategy BizChix Episodes Mentioned: 354: [On Air Coaching] How to Specialize with Sommer Poquette 332: [On Air Coaching] How to Get More Time and Control with Deanna Gillingham 331: [On Air Coaching] How to Decide Whether to Specialize with Louise Brogan 330: [On Air Coaching] When to Hire in a Rapidly Growing Business with Marcella De Laurentiis 329: [On Air Coaching] How to Pick a Niche with Anne Torrez 328: [On Air Coaching] How to Choose Between Opportunities with Casey Gromer 327: [On Air Coaching] How to Get Paid with Michelle Allen Listen to Stacking Your Team Work With Natalie: CEOCHIX Mastermind ProfitChix Mastermind Strategy Session   This episode was first published at BizChix.com/358. Subscribe to our sister podcast, Stacking Your Team, on your podcast app or listen at bizchix.com/category/team/.