Liz Powers is the co-founder of ArtLifting, one of the most innovative companies out there (in my opinion). She's also a Forbes 30 Under 30 social entrepreneur. Her for profit, do-good and do-well, company helps homeless and disabled individuals sell their artwork so they can put a roof over their heads and access new opportunity. ArtLifting has built the solution to a problem into their product. Their economic model is the way of the future. Liz boot-strapped the company to six figures and now has investors like Blake Mycoskie, founder of TOMS shoes. Liz has been featured on national TV programs like the TODAY show. Some of her clients include Google and Staples. And she's just getting started!   Liz shares a Why Not Now? moment that resulted in the launch of her company. Liz talks through the difference between a non-profit and a for profit + for purpose (benefit corp) company. The benefits of "do good and do well" double bottomline benefit corporations. How Liz got her start, bootstrapping with $4k and zero outside funding for the first phase of the company. Biggest challenges for benefit corporations. The marketing upside for do good, do well companies. Liz describes the qualities she admires in her mentor. What is Liz reading? What keeps Liz up at night? What advice Liz would give to her younger self. Books & Reference Links: Follow Liz on Twitter & LinkedIN ArtLifting website Under The Banner of Heaven  by Jon Krakauer