Because let's be honest that's the only thing that matters to your agency's bottom line. How great would it feel if you could control this coveted activity on command adjusting it to fit exactly what your agency could handle? If it sounds like magic, it most certainly is not, rather it's the deadly combination of target paid advertising and education content. That's all it really takes to get a message in front of prospects that compels them to pick up the phone and want to do business with you. That's what I talk to Jerry Nicklow, of Huff Insurance, about how dialed in his process is to make sure the phone's always ringing. If you haven't already, grab your ticket to Elevate 19 because Jerry is going to take you on Google Ads deep dive.