"There is an opportunity in every conversation" - Kevin Kastner This show takes us inside the mind of AMSOIL's Racing and Events Manager, Kevin Kastner. We cover many aspects of motorsports marketing and sponsorship, including storytelling opportunities, the importance of relationship building, and the pros/cons of marketing data. This show is powered by AMSOIL. This episode is brought to you by: SolderWeld Bold Racing Crash Addict Industries Topthepodium.com