34 min listen
s02e05 - Marketing & Mix Management with Lucien Wijsman
s02e05 - Marketing & Mix Management with Lucien Wijsman
ratings:
Length:
66 minutes
Released:
May 22, 2023
Format:
Podcast episode
Description
In this episode, Nick & Don welcome ReelCast's first guest--industry consultant and executive education pioneer, Lucien Wijsman. In this wide-ranging discussion about mix management and slot marketing, Wijsman emphasizes the critical importance of player segmentation, and expresses his concerns about how over-diversification, imbalance, and obsolete mix management practices are hampering slot performance.© 2015 -2024 RM Holdings B.V. and ReelMetrics B.V. All rights reserved.For transcripts of ReelCast episodes, please see https://www.reelmetrics.com/reelcast.For legal statements apropos of this and other ReelMetrics content / "Materials", please see https://www.reelmetrics.com/legal
Released:
May 22, 2023
Format:
Podcast episode
Titles in the series (19)
s01e01 - Inventory Overdiversification (Part I) by ReelCast by ReelMetrics