Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

s02e05 - Marketing & Mix Management with Lucien Wijsman

s02e05 - Marketing & Mix Management with Lucien Wijsman

FromReelCast by ReelMetrics


s02e05 - Marketing & Mix Management with Lucien Wijsman

FromReelCast by ReelMetrics

ratings:
Length:
66 minutes
Released:
May 22, 2023
Format:
Podcast episode

Description

In this episode, Nick & Don welcome ReelCast's first guest--industry consultant and executive education pioneer, Lucien Wijsman. In this wide-ranging discussion about mix management and slot marketing, Wijsman emphasizes the critical importance of player segmentation, and expresses his concerns about how over-diversification, imbalance, and obsolete mix management practices are hampering slot performance.© 2015 -2024 RM Holdings B.V. and ReelMetrics B.V. All rights reserved.For transcripts of ReelCast episodes, please see https://www.reelmetrics.com/reelcast.For legal statements apropos of this and other ReelMetrics content / "Materials", please see https://www.reelmetrics.com/legal
Released:
May 22, 2023
Format:
Podcast episode

Titles in the series (19)

Data science firm, ReelMetrics, is the world's largest independent aggregator of slot machine data. In ReelCast, we discuss data-driven insights, tips, and tricks that can help any professional slot team.