This week I’m talking with Follain’s founder and CEO, Tara Foley. I had the pleasure of meeting Tara this past summer at Follain and she is so kind, smart, humble and easy to talk to. I was so thrilled when she agreed to be on the show. Follain is a leader in the clean beauty movement creating a curated store of clean beauty products that really work. Not only that but the staff are welcoming, and so so knowledgable.   On this Episode We Talk About: x Tara’s background and how she got started with Follain x Why Follain curates brands versus producing their own products x There was a whole in the market for a curated clean beauty brand x Why the natural skincare and beauty business is building momentum as result of the healthy food movement x What green washing in the beauty industry means x Building trust with brands is important - talk with owners, employees x Why we should be suspicious about mainstream brands promoting being sulfate free (because they sometimes replace them with worse chemicals x It’s best to support brands who build clean products from the ground up x We discuss the regulations that exist is the US right now (last change was in 1938) x Why it’s important to vote with your dollar and your ballot x Follain’s process for choosing new products to sell x How natural products are a form of self care x What’s the best way to start replacing your skincare products - start with what you run out of first - the go clean kit is a starter pack - what products are on you the longest - deodorant - hand and body lotion x How to build a skincare routine: start with removing makeup, use a cleanser, then natural toner, finally use a moisturizer and any other serums x Tara’s message: Why risk it? (when it comes to using harmful products)   This Show Is Perfect For Anyone Who: Wants to learn more about the beauty and clean beauty industry   Resources: Follain Website Restricted Substance List Skin Quiz Go Clean Kits Soapwalla deodorant   Connect with Tara: On Instagram   For full show notes visit: http://init4thelongrun.com