Intuitive Wine Tasting, The Personas Method

By David Grega

Activate the hidden wine-tasting superpower within, uncovering the mastery, truth, and hidden potential available to all levels of wine enthusiasts and professionals alike. David Grega, Napa luxury winemaker, and sommelier, takes readers through a step-by-step, intuitive wine-tasting technique called "PERSONAS '' developed over almost two decades of experience as a winemaker and sensory analysis expert. 

This mini-course covers the philosophy, mindset, and specific protocols of the intuitive wine taster. Level up your ability to understand wine and communicate more powerfully the experience of wine tasting. Designed to be used on its own or complement traditional sensory analysis techniques, the personas method will add a dynamic layer to your wine-tasting experience. 

 

• Language: English
• Publisher: David Grega
• Release date: Feb 19, 2024
• ISBN: 9798224190553

David Grega

David Grega is a luxury winemaking consultant and sensory analysis expert based out of the Napa Valley. He lives at home with his wife and five children. 

Book preview

Intuitive Wine Tasting, The Personas Method

David Grega

Published by David Grega, 2024.

Table of Contents

Title Page

Dedication

Intuitive Wine Systems | Personas Method

About the Author

Dedicated to my wife and children who have filled my life with love, joy, support and purpose. 

To the many mentors and heroes I've worked with over my career in the wine industry, this book is possible because you believed in me and in turn, inspired me to believe in myself. Thank you, from the bottom of my heart.

Intuitive Wine Systems

Personas Method

Sensory analysis

The Personas wine tasting and evaluation method is a process and philosophy that allows the user to experience, understand, evaluate, and engage with wine to build a greater connection to the wine experience.

Transformation:

Mastery of the Personas method will give one a significant advantage in wine evaluation and a robust confidence in sharing this information with the world.

Walk into any room of wine experts and know you have command and authority. Once the intuitive body is active and tuned, an entire universe of wine experiences is available that, for most, remains hidden beneath subconscious belief systems that are restrictive and myopic.

What will you do with this new capability at your fingertips?

Unlock the complete pallet of wine expression and understanding that has always been there, waiting for you to enjoy!

How?

By personifying a wine, feeling into and acknowledging the unique emotional characteristics in its expression, one can better relate to, assess, judge, share, and enjoy a wine product.

Why?

The PERSONAS method increases one's ability to experience and evaluate wine robustly and in more detail. It allows the individual to better relate and express that experience and understanding to others. Ultimately, the joy of art and great things fully manifests when shared with others.

Tools

The tools needed to use this method best don’t have