Marketing Communication: Writing With Love For Student and Business Practitioners

By Seni Soniansih

This book is the result of my learning as a writer. This book is written with love for students and business practitioners, especially young people. Based on a considerable love for education. This book comes in the form of the transfer of knowledge and experience to young people, especially students. And of course, this book was written with deep and pure love.

 

This book discusses 4 important chapters in communication marketing, namely:

Chapter 1. Introduction

Chapter 2. Organizational Communication

Chapter 3. Marketing Scope

Chapter 4. Marketing Communication Strategy

 

Chapter 1 introduces what is communication, marketing, and marketing communication. Chapter 2 focuses more on the communication model and understanding of communication. Chapter 3 focuses on understanding marketing and chapter 4. discusses what is a communication strategy and strategy.

 

I hope that this book will be of benefit to readers.

• Language: English
• Publisher: BookRix
• Release date: Jul 4, 2021
• ISBN: 9783748787327

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Seni Soniansih

Marketing Communication

Writing With Love For Student and Business Practitioners

Seni Soniansih is a young researcher at Syarif Hidayatullah State Islamic University Jakarta. Experienced in the field of social and communication sciences, especially for business purposes. She has experience as an expert staff of the People's Representative Council of the Republic of Indonesia (DPR RI) and has a business in the communication and culinary fields. Seni Soniansih also develops social foundations in the education and social fields. This book is written with love for students and business practitioners, especially young people. Based on a considerable love for education. This book comes in the form of the transfer of knowledge and experience to young people, especially students. And of course, this book was written with deep and pure love.

Triple Nine Communication Press

Singapore 2021

Copy Right

Marketing Communication

Writing With Love For Student and Business Practitioners

© Triple Nine Communication Press

Singapore 2021

81 pages, 8.5 inch x 11 inch

ISBN : 978-1-6671-4404-7

Author : Seni Soniansih (Indonesia)

Editor : Adriana Assyami (German)

Layout : Alex Norish (German)

Photo Cover : Lukas (Czech republic)

Cover Design : Alejandro Gonzalo (Spain)

Translator : Lilik Sumarsih (Indonesia), Alejandro Gonzalo (Spain)

Photos and Illustrations :

Alex Andrews (England),Alexander Suhorucov (United Arab Emirates), Andrea Piacquadio (Hungary), Artem Beliaikin (Russia), Cristian Rojas (Mexico), Dominica Roseclay (Poland).

Published on 27 May 2021

In Singapore

By

Triple Nine Communication Press

No 7 Temasek Boulevard#12-07

Suntec Tower One

Singapore, 038987

Singapore

Website : tripleninecommunication.com

Email : [e-mail]

Distributed by Triple Nine Communication and partners.

Note : It is prohibited to quote or reproduce part or all of the contents of this book in any way, without the written permission of the publisher. This book is distributed to 100 countries on 5 continents (ASIA, EUROPE, AMERICA, AFRICA, AUSTRALIA) with various publishers and partner distributors. You may find and purchase this book with the triple nine communications partner publisher in your country. You may also find this book published with a different ISBN from the official publications in Singapore because partner publishers publish with different versions and with different ISBNs.

Foreword

This book is the result of my learning as a writer. This book is written with love for students and business practitioners, especially young people. Based on a considerable love for education. This book comes in the form of the transfer of knowledge and experience to young people, especially students. And of course, this book was written with deep and pure love.

This book discusses 4 important chapters in communication marketing, namely:

Chapter 1. Introduction

Chapter 2. Organizational Communication

Chapter 3. Marketing Scope

Chapter 4. Marketing Communication Strategy

Chapter 1 introduces what is communication, marketing, and marketing communication. Chapter 2 focuses more on the communication model and understanding of communication. Chapter 3 focuses on understanding marketing and chapter 4. discusses what is a communication strategy and strategy.

I hope that this book will be of benefit to readers.

Best regards

Seni Soniansih

Chapter 1. Introduction

Communication Illustration, Photo by Alex Andrews from England

Marketing communications allow small businesses to develop avenues for reaching and interacting with customers. Maintaining communication connections creates avenues for promoting products and services and building brand awareness. Every form of contact you have with a customer the more you build your relationship, which can result in greater overall revenue and business security (Köves & Király,2021). Marketing is an inseparable part of the economic system in modern society. Marketing using marketing communication has developed today to become a very important communication system not only for producers of goods/services but also for consumers. The ability and method of promotion in conveying information to consumers are important and influence the success of marketing and the formation of a company's branding. So the role of marketing communication in managing a company is very important, especially with the increasing business competition in all business sectors. This makes the company obliged to foster communication and relationships with its customers so that it can survive/retain and be loyal to the products/services offered by the company. Therefore, marketing communication is no longer a burden on the thinking of the marketing division but becomes the duty and responsibility of all divisions within the company.

That said, marketing communication is part of a business solution and not just a marketing solution. Furthermore, the tight business competition situation, technological developments, and changes in consumer behavior prompted the company to immediately implement integrated marketing communications. Marketing communication has a key role in shaping a brand image and increasing sales of a brand. The brand placement strategy is one of the strategies in integrated marketing communications. This strategy is considered more effective than the advertising communication strategy through television media. The concept of a brand placement strategy has been around for a long time and continues to evolve along with the development of human civilization. By studying, understanding, and implementing these strategies, the company can maximize its resources to achieve marketing communication goals effectively and efficiently.

The media element in communication has attracted a lot of attention, because it has a lot of influence on the development of communication, both as a social process and as a science. Several experts have conducted studies on the media, especially mass media, from various aspects. The presence of the media, especially mass media (press, film, radio, and television) as a result of advances in science and technology, has had an influence on the operational process of communication, especially on other elements of communication. In addition, the media has made communication in several types, such as persona communication, mass communication, mass-media communication, and so on. Mass media have also increased the intensity, speed, and reach of communication with considerable social influence (Arrigo et al,2021).

Never before in world history has communication been carried out by mankind so widely and rapidly before the existence of press, radio, and film. Even these tools have become inseparable from the life of this century. It feels like modern life can no longer be thought of without the press, radio, film, and television. Therefore, the influence and effects on people's lives are also large and complex. In fact, the problem of the media, especially the mass media, cannot be overlooked and needs to be explained separately. It should be explained that the study of media in Communication Science is not a study of technical and mechanical matters. Because Communication Science is a social science, then naturally the study of it is only limited to the social and psychological aspects, in relation to